Avruga caviar
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Save the sturgeon - eat Avruga.   

This new caviar substitute is made from the roe of the common herring, and some say tastes even better than the real thing.   More smoky and lemony, but with less of the intense fishy flavour.   It doesn’t bleed colour like cheap lumpfish roe, so it looks good too.    Developed by Spanish company, Pescavier, at £4.75 for a 55g jar, it is less than a tenth of the price of the cheapest real stuff.   Slap it on your toast and let the poor sturgeon recover.   Available from Waitrose, selected Sainsbury’s and Tesco’s.

Nov 1 2002 update.  

Patric E. Higgins who runs a small family inn on the west coast of Ireland loves it.   Says it tastes just like beluga.   He imports dozens of jars whenever he visits Spain and sells it in his hotel, Sweeneys Oughterard House.  Click here for the hotel.  Let him know iGreens sent you.

Here's a picture

avruga.jpg (55696 bytes)

Here are just a few suppliers.

Marky's click here

Grape Vine Market click here

Cooking.com

Gourmetfoodstore.com

Llantarbien International

Gourmetusa.com

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Last modified: February 05, 2006